For the last few days you have heard something somewhat unfamiliar on this radio station and that is our association with Townsquare Media who acquired this station and ten others in New Jersey from Millennium Radio Group late last week.
Of course developments like this tend to result in many questions being asked with the obvious being “what does that mean to the radio station?” The answer in this case is nothing and quite a bit.
To the average listener the change in ownership won’t impact what they like about WOBM as the personalities and features will remain pretty much the same. Townsquare’s interest in the Millennium properties was largely based on the things that have made us New Jersey’s premiere radio company and market leaders when it comes to news, talk, music and entertainment content. However Townsquare has proven in a short time that they have a strategic plan to make their radio stations better than ever for both listeners and advertisers, the two groups we serve on a daily basis. In less than two years this dynamic company has acquired 176 radio stations and related websites in 38 small and mid-sized markets, making it the fourth largest owner of radio stations in the country and that number is expected to top 200 in the very near future.
Townsquare’s goal is to provide content to our listeners in a variety of ways using the technology available today and in the future. Not only does that mean the best on-air products possible but enhanced web sites and other digital applications that will make put radio stations ahead of the curve in this market and around the country.
On behalf of those of us who work out of the WOBM building I welcome Zoe Burdine-Fly who will oversee our shore group of stations as well as the New Jersey operation. She comes to us from Flint, Michigan and loves the Jersey Shore and our beaches. The only negative I can find is she’s a Michigan Wolverine fan but the good news for her is they don’t play Penn State this fall which will save her some embarrassment.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment